Jenny Cruger established her photography brand where motherhood meets simple luxury, creating the idea of organic and simple portraits for maternity, newborn, baby, and family sessions in the Nashville area. Beginning her business in 2010 with a vision of what she wanted for her own baby’s portraits at the time, but could not find in Nashville, she has been a downtown Franklin studio artist since 2011, photographing a steady stream of mainly repeat clients as well as new babies each year in her natural light studio and nearby field for outdoor sessions; where the absence of loudness in her work allows for the tender emotion to be heard instead.

 

Clients and the community have grown to know her emotional portraits filled with light tones and so much love between parents and their babies that she is often the first to know about new babies on the way, with clients getting on the calendar before announcing to the world. With a focus on mothers, clients know that they will be photographed in only the most flattering clothing, light, and angles as Jenny’s mission is to make mamas feel as amazing as everyone else sees them, when sometimes (herself included), they do not feel that way in the early days and years of motherhood.

 

Creating an easy experience for her clients from the beginning with welcoming new clients with amazing welcome boxes to their home, studio wardrobes for the entire family (no need to shop and wonder what will look great in photos), coordinating hair and makeup in the studio for mamas who would like it, photographing intimate moments between moms, dads, and their tiniest loves, to ending with luxury, heirloom artwork in their homes. Keeping her palette one of beautiful natural light, simple items, neutral and calming tones, and filled with layers of texture and emotion all help to create the imagery for her client’s that deserves more than just a share on social media, though she knows that’s important and fun, too!

 

Jenny is meticulous about products offered; providing highest quality heirloom pieces to last generations, which include fine art watercolor paper framed prints ready to hang on her clients’ walls, and stunning linen and velvet albums that clients hold in their hands and instantly fall in love with the beauty and meaning of having their story to look through in the years to come and pass down to their children.

 

While most clients choose a membership to have multiple sessions over their children’s first few years, Jenny also offers one session at a time for maternity, newborn, or family sessions with little ones, taking on a limited number of clients each month so she can dedicate the time and attention need for each mama and family. 

Jenny can be found at 235 3rd Ave North, Franklin, Tennessee by appointment and online at jennycruger.com and @jennycrugerphotography on Instagram.