Carmine Grassi, the man behind Ford Lincoln of Franklin and Infiniti of Cool Springs, has built a reputation as a community leader and a driving force in Williamson County’s automotive industry. Over the past three decades, he has not only grown his businesses but has also become an essential part of the community, providing jobs, supporting local causes, and setting a standard for customer service. Today, his dealerships employ over 200 people, making them significant contributors to the local economy and community. But Carmine’s journey was far from traditional.

 

Leaving school in the tenth grade, Carmine faced early challenges and was determined to prove himself in a world that often values formal education above all. He pushed past the limitations and stigma that came with leaving school at a young age, and Carmine threw himself into the workforce. 

 

Carmine eventually found his way into the automotive industry, where he discovered a field that played to his natural strengths. Without any formal training, he relied on his instincts, people skills, and hard work to navigate an industry that can be as competitive as it is complex. As he built his knowledge of the automotive world, he developed a genuine passion for the business and an unwavering belief in the value of customer relationships. Carmine committed himself to excellence, working long hours, learning from mentors, and putting in the effort required to make a name for himself.

 

Carmine believes that the heart of his success lies in his people—both his employees and his customers. For him, business is deeply personal. He views his role as a mentor and guide, helping employees build their skills and careers within his dealerships. Carmine takes pride in creating a supportive workplace, where hard work is recognized, and people are encouraged to reach their full potential.

 

To Carmine, customer service isn’t just a strategy; it’s a way of life. His approach centers around building relationships, listening to feedback, and constantly seeking ways to improve the experience for his customers. He attributes much of his business success to this focus on customer satisfaction, which has fostered a strong sense of loyalty and trust among the people he serves. Carmine’s dedication to quality and service has set his dealerships apart in Williamson County.