Combining the best horses, owners, trainers and jockeys with first class dining, fashion, hospitality and entertainment, the Breeders’ Cup World Championships is one of the world’s most prestigious Thoroughbred racing events and luxury lifestyle experiences. Every year, Breeders’ Cup brings its event to a different racetrack in the country, providing an exciting experience for its fans and making the event accessible to a wide audience. Every year, guests can expect luxury lifestyle components and programming such food and beverage curated by celebrity chefs such as sushi master Masaharu Morimoto and Chopped judge Amanda Freitag; musical performances by legends including Jewel, Tony Bennett, Kristin Chenoweth and Richie Sambora; and celebrity sightings such as Emily Ratajkowski, Kate Upton and Carson Kressley.
This year, the 2020 Breeders’ Cup World Championships will be held on November 6th and 7th at Keeneland Race Course in Lexington, Kentucky – an iconic and historic institution in the Thoroughbred industry and a world-class racetrack. It was recently announced that this year’s World Championships will be held without fans on-site to limit the potential spread of COVID-19. Despite the new operational plans, Breeders’ Cup will continue to host a world-class event for both participants as well as fans engaging from home. The brand is working closely with its broadcast partners at NBC Sports to develop and introduce new and innovative production elements that will enhance the at-home viewing experience, as well as implementing advanced technologies and capabilities across our own platforms and channels.
Additionally, guests are celebrating the event with their own Breeders’ Cup Official Cocktails at home. The cocktails, which were created last year, were developed in partnership with iconic New York City restaurant '21' Club. The two cocktails – the Torrie Cup and the Garland – will feature high-quality and easy-to-find ingredients while boasting impressive and sophisticated flavors. To make it simpler for viewers to create the cocktails, Breeders’ Cup has collaborated with Minibar, a leading alcohol delivery service, to bring the ingredients to their homes. With dedicated online pages for both the Torrie Cup and the Garland, viewers will be able to purchase the cocktail ingredients with a touch of a finger for a seamless party- viewing experience. Recipes for the Torrie Cup and the Garland are also available at BreedersCup.com/Cocktails.
