Charm is a southern way of life. It is a characteristic that is instilled in most, especially southern gentlemen. Recently, I had the opportunity to speak with a true southern gentleman who has expanded his business to middle Tennessee. Craig Conover, reality TV star of Bravo’s Southern Charm, has brought his exclusive line of pillows and home goods to local Kroger stores in Williamson County, as well as opening the second flagship store for his brand, Sewing Down South. His original location being in the consummate southern town of Charleston, South Carolina. What began with a sewing machine and a passion for homemaking has turned into a successful brand and business, expanding its way across the south and beyond.

 

Craig’s journey and passion for sewing pillows was witnessed by millions, as it unfolded on television. We all watched as he constantly defended himself to those around him who doubted the concept and his ability to succeed with it. Though, now, he shows that grit and determination — as well as a mean cross-stitch — will bring your dreams to fruition and develop into a successful venture.

 

I spoke with Craig and learned more about his journey, navigating not only the hype of his TV persona, working to build a successful business, as well as prepare for his upcoming appearance as a guest speaker at the Nashville Home Show. YOUR Williamson will be live with Craig, at the event — where our Publisher Shelly Robertson Birdsong, will interview Craig and facilitate a Q&A with the audience. 

Craig is truly a gentleman and an entrepreneur who wants others to know that, though doubted at first, finding the right path will lead to your success.

 

Craig’s entrepreneurial spirit has been evident since his youth. "I used to fish golf balls out of ponds and sell sodas," he recalls. "I loved the transaction with the customer — handing over something that made them smile." This early passion for business, coupled with a desire to create, laid the foundation for Sewing Down South.

 

The idea for the lifestyle brand came during a challenging time in Craig’s life. "When I went through a breakup, I needed an escape," he explains. "I remembered how to make a pillow from a home economics class in seventh grade, so I started sewing old shirts into pillows." His initial Instagram post showcasing his handmade pillows sparked unexpected interest. "Everyone started messaging me, asking if I made them myself and if they could buy one," he shares. "That’s when I realized I might be onto something."

 

Craig acknowledges the difficulties of growing a business. "For a year, I tried to do it on my own," he says. "It wasn’t until my partners came on board that things really started to take off.” Craig says to find partners who complement your skills and to be open to collaboration. “Don’t let others’ doubts deter you," he advises. "My long-term goal is to continue expanding Sewing Down South and explore new markets," he notes. "On a personal level, I hope to spend more time in the  Nashville area and find a balance between work and personal life. I’ve always loved Nashville. It reminds me of Charleston in a sibling or cousin way.” Craig’s business partner, Amanda, lives in Nashville which made it an obvious choice for a new store location. "I love visiting and exploring the area," he adds. "It’s great to interact with people face-to-face rather than just online."

Nashville Home Show, taking place September 6^th through 8^th at Music City Center. "I love sharing my story and getting personal with people," he says. "The fireside chats and meet-and-greets are opportunities to connect on a deeper level." He’s also eager to explore other vendors and trends, describing himself as "probably the easiest sale" at such events.

 

Craig’s designs are influenced by his coastal upbringing. "Our designs have always been coastal chic, but we’re expanding," he says. "We’re venturing into new styles and materials, including an equestrian line and geometric patterns." He emphasizes staying involved with the creative process. "I still approve all designs and am involved in the creative side," he says. "I’m very hands-on with the products, and that’s important to me."

 

Balancing his public persona with personal life has been a journey. "Filming Southern Charm is a unique experience, but I’ve started to reconnect with old hobbies like cooking and gardening," he reveals. "I’m focusing on enjoying my home life more, investing in my backyard and even keeping bees."

 

One of my favorite parts of my talk with Craig was when I asked him what he felt it was to be a true southern gentleman: “General decorum, manners and being considerate," he explains. "The values that we used to have instilled in us aren’t that prevalent anymore, but that doesn’t mean that you shouldn’t practice them. I think simple manners, consideration and being a good person, holding doors, saying ‘yes sir and yes ma’am’ make you stand out more now because they aren't the norm anymore.”

 

Craig’s journey is a testament to his resilience and tenacity. As he continues to grow Sewing Down South, his story inspires many to pursue their own entrepreneurial dreams.