Men & Medical Aesthetics
By Dominique Paul
It’s all over social media (and research supports), that men are finally dipping in to the $6.4 billion Botox market. According to the American Society of Plastic Surgeons, the number of men seeking Botox has risen by an astounding 355 percent in the last fifteen years, with the most precipitous spike occurring since 2020. We spoke to Nurse Practitioner and Aesthetics Injector Tori Crook of Grace Aesthetics in Cool Springs to get the low down on the high rise of ‘Brotox.’
“Men, like women, want to look better because when you look better, you feel better and research proves that,” says Tori. Historically, society has emphasized women’s physical appearances, especially related to the aging process. But, with shifting societal norms, women aren’t the only ones seeking to turn back time.
“In my experience the number one treatment for men is Botox and Dysport. The crow’s feet is a great area and probably the number one seeking area for men. Also the area between the eyes and of course the forehead. Those three areas can make a huge different for males as far as softening lines, waking the eyes up, which gives them years back and overall smoothing the skin,” shares Tori.
Tori Crook
Like Botox, Dysport is another brand of injectable neurotoxin that temporarily blocks certain nerve signals that make muscles contract. The muscles then relax, reducing unwanted wrinkles. But Tori says the procedure is not one size fits all. “With men’s facial structures being different, as an injector, I have to take a different approach so that I don’t feminize them. Males have stronger, more pronounced muscles generally and typically do not want an arched brow so everything is approached differently with my male patients.” Tori also says that, due to their thicker skin and stronger muscles, men usually need more units of neurotoxin than women. “For the face, anywhere from thirty-five to sixty-five units is typical.”
But, one of the best things about neurotoxins is the convenience. “The whole procedure takes less than fifteen minutes and there is no down time. You can go right back to work. You’ll see results in anywhere from three to fourteen days, and results will last approximately three to four months,” says Tori, who adds that neurotoxins are not just for the face. “Botox injected into the armpits is great for men also. No more sweat stains while playing golf!”
Today, there are so many medical aesthetic options available, Tori says men are not stopping at neurotoxins. Botox, she says, is often just the “gateway drug” to other rejuvenating treatments like dermal fillers. “Men often seek a sharper jawline, and this is where I would start with chin and pre-jowl filler to create a stronger, more masculine jawline… Another treatment that is popular with my male patients is Sculptra, a bio stimulatory aesthetic injectable that helps stimulate your body’s own natural collagen production, giving back lost volume in a very subtle, natural way and also smoothing facial wrinkles and improving skin tightness yielding a younger, more refreshed look.” The results of Sculptra are not immediate, however, and it can take up to six treatments and nine months to see the full effects, which typically last two to three years.
Another treatment that is gaining traction with men is PRF Hair Regeneration. PRF stands for Protein-Rich Fibrin and uses the regenerative properties of your own blood to stimulate hair follicles, leading to improved hair and thickness. During the procedure, a blood draw is done, then the blood is centrifuged to separate the different components into a gooey, high-concentration of platelets, growth factors, and other proteins, which are then carefully injected into the scalp. “Over time, the natural growth factors stimulate the hair follicles, encouraging their transition from a dormant phase to an active growth phase. This helps revive weakened or dormant follicles, leading to increased hair density, improved hair thickness, and a reduction of hair loss,” says Tori. Patients usually start with three treatments four to six weeks apart, and then maintain every six months.
Morpheus8 is also popular with men for its ability to help tighten and sculpt areas like the jawline (such as “turkey neck”) and the abdomen. “Morpheus8 is a minimally invasive radio frequency micro-needling treatment that uses heat, and the needles go deeper than traditional micro-needling. Morpheus8 can dissolve fat and tighten skin. Treatments are done six weeks apart and then you maintain results once a year. Results are best seen at the six month mark,” explains Tori. There is approximately one week of downtime with Morpheus8 due to redness, swelling and potential bruising.
Tori tells us that while she sees men of all demographics and marital statuses, she notes that single men and recent divorcees tend to come to her office of their own volition, while married men often come at the behest of their wives. “Men, especially married men, don’t usually notice or know about the signs of facial aging. It’s usually their wives that suggest it. I see so many males that just come along with their wives and make it a date day treatment!”
As facial rejuvenation becomes more popular with both men and women, the stigma attached to these procedures also decreases. “There is definitely nothing to be ashamed of when you’re trying to maintain your skin and keep yourself looking younger. Just like the gym is great for maintaining your body, we want to help maintain your face here at Grace Aesthetics,” adds Tori. Still, not everyone is comfortable being so extroverted about receiving aesthetic procedures, so Grace Aesthetics provides a private waiting room towards the back of the office where patients can comfortably wait until their practitioner calls them back. “We also use numbing agents for most of our procedures and have fans and other calming agents for the patients to use if needed. I try to be as gentle as possible to lesson pain and my patients tend to do great!”
In spite of all of the high-tech treatments on the market today, Tori says she cannot emphasize enough the importance of basics like a solid skincare routine and regular use of sunscreen. “We offer a wide variety of ZO skincare products and can tailor it to our male patients. Just like for women, Retinol and sunscreen is important for our male patients too and can improve their skin so much over time by helping to correct and prevent sunspots and overall skin quality. And these things can easily be used from home without downtime!”
So fellas, if you’ve been wondering what all the medical aesthetics hype is about, the time is ripe for diving in. With so many recent advances in technology and highly-skilled injectors available, you too can enjoy looking younger. And don’t worry, we won’t tell anyone.