It was the fall of 2020 and what seemed to be the beginning of the end of the pandemic. Matt Whisenant and wife, Denise, wanted to surprise their older son on his birthday and visit him in Louisville, Kentucky where he lives. Little did they know that trip would be a life defining and life changing moment for the both of them.
Southern California is where the Whisenants called home. Denise had already established herself in the small business community with her one-of-a-kind boutique Denise Carolyn in the Pacific Palisades. Matt had a front row seat of what an amazing talent she is when it comes to selecting amazing treasures like jewelry and gifts, along with her incredible knack of choosing the best clothing and accessories.
Matt refers to her shopping as if she’s choosing for herself, because if she loves it then the customer will love it…which he feels is what sets Denise Carolyn apart. She has dressed and helped accessorize many celebrities, artists, moms, daughters, grandmas and all walks of life. Matt has had the pleasure of watching Denise interact with her customers, from her loyal ones to first timers visiting, and knows she makes everyone feel at home when they arrive. Since 1998, Denise Carolyn was a staple in the Pacific Palisades community, sandwiched in between Santa Monica and Malibu. How do you survive and thrive in such a bustling part of the country? By dedicating yourself, caring for your customers, and loving what you do…that’s Denise.
In May, of this year, they closed the doors in Southern California and brought Denise Carolyn to Franklin. “My wife and I are so proud to call this home,” says Matt. “I have watched Denise put so much care and love into this boutique and am in awe of how she does what she does and how she has so carefully curated the items,” he says. They carry exclusive lines that cannot be found in the local neighborhood, clean burning candles, and have complimentary gift wrapping. They have many special antique gift/jewelry items, including Denise’s own re-worked vintage jewelry line…that sells out! They have also started to participate in community events, including the Franklin Art Crawl.
The Whisenants invite you to come in and see for yourself, or at least just come in and say “hi.” They truly look forward to meeting their neighbors!
706 Columbia Avenue | Franklin, TN
615.918.4555 | @denisecarolyn_franklin