Meet Franklin's Newest Neighbor, Denise Carolyn Boutique

Nov 07, 2023 at 11:29 am by RMGadmin

It was the fall of 2020 and what seemed to be the beginning of the end of the pandemic. Matt Whisenant and wife, Denise, wanted to surprise their older son on his birthday and visit him in Louisville, Kentucky where he lives. Little did they know that trip would be a life defining and life changing moment for the both of them.
Southern California is where the Whisenants called home. Denise had already established herself in the small business community with her one-of-a-kind boutique Denise Carolyn in the Pacific Palisades. Matt had a front row seat of what an amazing talent she is when it comes to selecting amazing treasures like jewelry and gifts, along with her incredible knack of choosing the best clothing and accessories.
 Matt refers to her shopping as if she’s choosing for herself, because if she loves it then the customer will love it…which he feels is what sets Denise Carolyn apart. She has dressed and helped accessorize many celebrities, artists, moms, daughters, grandmas and all walks of life. Matt has had the pleasure of watching Denise interact with her customers, from her loyal ones to first timers visiting, and knows she makes everyone feel at home when they arrive. Since 1998, Denise Carolyn was a staple in the Pacific Palisades community, sandwiched in between Santa Monica and Malibu. How do you survive and thrive in such a bustling part of the country? By dedicating yourself, caring for your customers, and loving what you do…that’s Denise.
So back to their story and the visit to surprise their son. The trip went even better than they had planned to say the least. After staying in a cabin on a beautiful ranch in the country and wondering why they didn’t have more of this in their lives, they opted to extend the trip; rented a car, and drove down to Nashville. On their first drive into the suburbs, Denise said that they needed to see Franklin, as it had been on her radar for a while. As everyone  knows here,  yet new to them, Franklin in the fall is not only a magical time, but a magical place. Walking through Main Street, with all of its charm and history, truly struck an emotional chord with them both. However, what truly stood out were the people and their acts of kindness, as it seemed to them, as though everyone was like-minded in that they wanted to preserve that amazing sense of community that is palpable. There was no looking back. So only four months. later they were blessed to call Williamson County home sweet home.
In May, of this year, they closed the doors in Southern California and brought Denise Carolyn to Franklin. “My wife  and I are so proud to call this home,” says Matt. “I have watched Denise put so much care and love into this boutique and am in awe of how she does what she does and how she has so carefully curated the items,” he says. They carry exclusive lines that cannot be found in the local neighborhood, clean burning candles, and have complimentary gift wrapping. They have many special antique gift/jewelry items, including Denise’s own re-worked vintage jewelry line…that sells out! They have also started to participate in community events, including the Franklin Art Crawl.

The Whisenants invite you to come in and see for yourself, or at least just come in and say “hi.” They truly look forward to meeting their neighbors!


706 Columbia Avenue  |  Franklin, TN

615.918.4555  |  @denisecarolyn_franklin