Infuse Pantone’s New Hue into Your Garden This Spring
with Garden Media Group
The color pros at Pantone® have never blushed at the sight of a bold color, and their recently-named 2023 Color of the Year, “Viva Magenta,” is certainly no shrinking violet! The ravishing red they’ve identified as this year’s must-use color offers subtle sophistication with velvety undertones. If spring’s chill has you daydreaming of warmer days in the garden, invigorate your landscape with this passionate new hue.
From Seed to Sizzling Color
Seeds are one of the easiest – and most affordable – ways to inject color into your garden. For less than ten dollars, a single packet can yield dozens of brightly colored blooms, reblooming month after month. For the perfect grow-your-own Viva Magenta bloom, impatiens, cosmos and zinnias are all easy to grow varieties that thrive in middle Tennessee and can be found in this signature shade. The best reason to grow from seed? If you are impatient for gardening season to kick off, you can start your seeds indoors eight to ten weeks before our last average frost date, which is generally the end of March.
Viva Pollinators!
People are not the only ones buzzing over this hip new hue: did you know many pollinators are attracted to vibrant colors like Viva Magenta? Show them what all the buzz is about by planting magenta blooms with nectar and pollen that can nourish them as well. Camellias provide cool-weather blooms with nourishment for bees and hummingbirds at a time of year when other blooms are scarce. October Magic® Ruby™ Camellia from Southern Living® Plant Collection is a spot-on match to Pantone’s Viva Magenta, bursting into scarlet blooms in the fall and winter.
From Garden Beds to Bouquets
Magenta has always been an iconic color in flower arrangements, symbolizing passion, love and courage. With cut flower gardens more popular than ever, make 2023 the year you inject trendy magenta into your flower line-up. “Reblooming” is the name of the game when it comes to flower-focused garden beds. For big, beautiful blooms in spring, summer and fall, Encore® Azalea Autumn Rouge® is an evergreen powerhouse that produces ruffly magenta blooms across three seasons.
Viva Magenta encourages us to live fully and colorfully. Whether the new hue is casting a rosy glow on your porch from vibrant planters or enlivening garden beds, Viva Magenta is the perfect pick for landscapes that are anything but ho-hum!
For gardening tips, visit
gardenmediagroup.com.
