Clean Ingredients, Only.

BY Amelia Rose Smith

 

Are you struggling to find protein snacks with natural ingredients? Look no further... SIMPLE Bars are the answer! SIMPLE bars are protein bars designed to help you eliminate sugary snacks from your diet while leaving room for something sweet. 

 

Founder and Owner Amanda Ament, and Mélanie Ament, Marketing and Communications, are the sister duo behind SIMPLE Bars. Originally from Zurich, Switzerland, they made the move to Franklin this past February to pursue their dream for their brand.

 

Amanda tells, “It all started in my kitchen. Since I couldn’t find sugar-free snack bars, I decided to make my own.” She spent hours mixing different nuts and seeds to make what she deemed the ‘perfect bar,’ which ended up being much more complex than one might think – a true labor of love. During her experimenting, Amanda kept running into the issue of the bars being too sticky, too crunchy or a solid brick! Fast forward, after lots of trial and error, Amanda discovered heating the syrup in the oven instead of the saucepan was key.

 

Once Amanda found the perfect recipe, she began making bars in bulk and started seeing the benefits of cutting harmful ingredients out of her diet. And while SIMPLE was initially intended to be a personal snack and a way to help her stay off sugar, Amanda hopes for it to help others. She says, “I was amazed that I could not find a single sugar-free snack bar. Not one. I realized I could not possibly be the only one searching, so I decided to make my bars available to others.” 

 

SIMPLE’s star ingredient is Allulose. Allulose is a new, breakthrough sweetener that does not affect your blood sugar levels, is low in calories and tastes like sugar. Basically, the sweet taste without the downside sugar brings. In addition to the bars having zero grams of added sugar, they do not contain hidden sugars like sugar alcohols, cane sugar, stevia or glucose syrup that many companies use today. They are gluten-free, non-GMO, keto, all-natural and, of course, low sugar. The bars are packed with superfoods and are an excellent option for those struggling with diabetes or Hashimoto’s, where a low-sugar diet is essential.

 

SIMPLE launched in August 2022 and is currently available at simplebars.com, Amazon and Chadwick’s Fitness & Performance Training located on Seaboard Lane in Cool Springs. Be on the lookout for SIMPLE Bars in stores near you!