It's YOUR Business: Corcoran Reverie & Worth Properties

Corcoran Reverie Takes Nashville

BY Amelia Rose Smith

Corcoran Reverie, an affiliate of Corcoran Group LLC, is a high-end real estate company built on traditional values of service, integrity, market expertise and neighborhood fluency. Corcoran Reverie’s team represents neighborhoods across Northwest Florida and, most recently, the greater Nashville area after joining forces with top brokerage Worth Properties, LLC on May 18, 2022. This expansion is a strategic step in the firm’s growth plan of greatly broadening its market reach. Additionally, to celebrate their arrival in Nashville, Corcoran Reverie has been named the official real estate brokerage of the Tennessee Titans – marking the first time a Corcoran affiliate has partnered with a National Football League organization. The timing truly could not be better!

BIRTH OF A NEW PARTNERSHIP

You may be wondering what Corcoran Reverie’s attraction was in coming to the Nashville area. Co-owners Hilary Farnum-Fasth and Jacob Watkins say, “It’s no secret that Nashville is one of the fastest growing cities in the United States (ranked in ‘The 25 Best Places to Live in the U.S. in 2022-2023’ by U.S. News), but the draw is deeper than real estate. The thriving economy is as varied as the guitars played on Broadway to professional sports and finance to health care and education but grounded in southern charm and country music. We have always been in love with Music City. We can now expand our portfolio for our investors and clients to provide an even broader offering while still focusing on full-time homeowners and professionals relocating to the area.”

Corcoran Reverie recognized the exemplary reputation of Worth Properties in the Nashville market, drawing their attention as they searched for the next opportunity to expand beyond Northwest Florida. The Corcoran Reverie team says, “Janet Jones (the owner of Worth) has cultivated a unique culture and a service-driven brokerage. So, when she was ready to partner with a legacy brokerage, and when we finally met, there was an instant connection, and we knew this was the start of something great.” The feeling was mutual; Janet Jones of Worth Properties explains, “For several years, I had been thinking about taking Worth Properties to another level of excellence. Nashville was changing –still is– rapidly, and I felt a sincere desire to step up our company’s opportunities in this kind of market. I asked myself, ‘How do we keep up with this pace?’ We have always done well in the Nashville market; However, this was a new market. What was our place? Same as usual? I felt a deep desire to see what else would be suitable for Worth and how to expand our horizons.” So when the introduction of Corcoran Reverie took place, she thought their story was amazing—two separate companies joining as one with the Corcoran brand. “The sky was the limit for them and their agents. They have a huge success story, and I was intrigued,” Jones continued. The rest is history.

The Corcoran Reverie and Worth Properties partnership is looking forward to building upon the connectivity between 30A in Northwest Florida and Nashville that has long been established. They hope to provide the opportunity for clients to invest in the beach house they have always wanted or their dream condo in the Gulch. Coupled with the newly announced partnership with the Tennessee Titans, they are most excited about being able to serve the people and communities in the greater Nashville area through sponsorships and their real estate needs. Through this new venture with Worth and the vast Corcoran affiliate network, Corcoran Reverie is positioned to provide white glove real estate services, not only in Tennessee and Florida but from coast to coast, as well as abroad.

When two companies come together, there is always a fear that the identity of one is going to be lost and forgotten. But, the team admits, “The beauty of what we have accomplished was to blend two brokerages and leverage each for their special and specific skill sets, and we succeeded.” Corcoran Reverie was founded on professionalism and industry knowledge, which ultimately parallels the values held by Worth Properties. Hilary and Jacob both know that the Worth agents are seasoned industry experts and deeply rooted in their community, just as they both are in Northwest Florida. The co-owners reveal, “Technology is only as good as the agent that uses it. When exceptional real estate professionals and tools are brought together, there is no limit to the level of service they can provide. Lastly, Corcoran Reverie is excited to uphold the reputation of Worth Properties as we connect 30A, Destin and Panama City Beach to the greater Nashville area.”

HISTORY OF WORTH PROPERTIES

Worth Properties, LLC was founded in 2004 by friends Janet Jones and Bailey Robinson with a commitment to create a team tradition of integrity, dependability and excellence while providing unparalleled support to their clients and agents. “Janet points out that “In the creation of Worth, was the idea that the work environment would be extremely positive.” And that goal was met when Worth was awarded “Best Place to Work” by the Owen Business School at Vanderbilt and The Nashville Business Journal during their first year in business. With years of in-depth experience, they are proud to have a team of sixty-three agents and staff who average over twenty years of service in the real estate field.

HISTORY OF CORCORAN REVERIE

Corcoran Reverie is co-owned by Hilary Farnum-Fasth and Jacob Watkins. The Corcoran affiliate launched in April 2020. Before Hilary and Jacob joined forces, they had done a few deals here and there but really got to know one another while serving on the board of a local charity. Jacob says, “We had similar mindsets and passions for serving our community through communal outreaches and in our businesses. We both ran successful brokerages but felt a draw to bring our agents together because we believed we could all be more impactful together.” The timing was never right to bring the two brokerages together, that is, until Corcoran approached Hilary. She says, “When the Corcoran Group first approached me about affiliating with them, I thought it was a prank!” It turns out it was not, and after meeting with their team in New York City, she knew this was the next step for herself. “It was finally the chance for Jacob and me to merge our brokerages and elevate the real estate experience in our area and beyond,” she continued. Together, they knew this was what would create an environment for agents to thrive, build sustainable businesses and serve more clients on an even deeper level. A year after launching, Corcoran Reverie expanded into Destin, Florida, and in May 2022, they welcomed Nashville, Tennessee, to the Reverie family!